Your Articles. Your Data. Followed All The Way
Where does your content go once AI takes it?
Seeing where AI uses your content is the first step to pricing it and licensing it. Watch a single story get collected, kept inside an AI system, and come back out on dozens of surfaces you never chose.
- 01You publishOne story goes live on your site.
- 02It gets takenCrawlers, feeds and agents collect a copy.
- 03The AI keeps itStored as copies, index entries, facts and model weights.
- 04It shows up everywhereAnswers, agents, ads and tools. Most without a link back.
88 surfaces in one ecosystem
Counts come from FuzeBox's Google surface map, a single-platform example. Other AI platforms aren't counted here. Framework: SPUR responsibility boundaries, a discussion draft.
Know where it is, know what it is worth, then license it
Start with a clear view of where AI uses your content.
Visibility starts the value conversation
In a recent study, pricing each article earned up to 65% more than one flat price, in a modeled market built on a real publisher's articles.
Working paper: Pay-Per-Crawl Pricing for AI: The LM-Tree Agent, by Soheil Ghili, Nima Haghpanah and Richard Archer. Read the study
You can only price your content and data once you know where it is being used.
“I didn't know I could even see where my content is.”
That's what we hear most often from SPUR members. If you've joined SPUR, you're thinking about licensing. It's hard to start when you can't see where your content is turning up. Without that visibility, every agreement becomes a one-off deal, negotiated with one AI company at a time.
You cannot license what you cannot see, and once you can see where AI uses your content, you can put a price on it.
Three steps from visibility to a license
We help you see where your content surfaces, understand its value and prepare for a licensing conversation. Here is your path:
See where your content is
Find where your content surfaces in AI output today.
Understand what it is worth
Existing use is the evidence behind what your content is worth in a license.
Bring a clear record to the license conversation
Show any AI company you're working in line with the SPUR standard, not a one-off deal.
If you are asking how to get a license going, start by seeing where your content is.
The nuts and bolts of how it can work for you
- A clear look at where your content surfaces, and what that tells you
- How to think about the value of your content
- What you need to get a license going
- A practical next step for your organization
Choose your next step
Get your Content Trace
Paul walks you through your Content Trace: where your content went and what it is worth.
Talk with PaulGet updates
Tell us your interest in a member session, subscribe to newsletter updates, or both. Help shape a conversation about content value and licensing.
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Paul E. Wright
Paul E. Wright is General Manager at FuzeBox AI and leads its News & Media work. FuzeBox is a founding co-author of the SPUR Evidence Profile, contributing seeded observations. Paul's focus is simple: help publishers earn from all their content and data as audiences find them through AI.
Questions
Why start with visibility?
You need to know where your content surfaces before you can value it or negotiate a license.
What does the SPUR standard give me?
You can tell any AI company you're working in line with a shared, global industry standard, rather than negotiating a one-off deal.
Is the Evidence Profile final?
Not yet. It is a working draft from SPUR's Evidence Profile Technical Committee, combining fingerprint schemes, seeded observations, recomputable attribution and entitlement credentials. FuzeBox is a founding co-author alongside Encypher, ProRata and LicenseFoundry.
Our work uses one of the four methods the Committee is working on, seeded observations. The Committee's work is broader: it defines optional ways to verify what AI companies report, and it does not change SPUR's core format.
What happens after I submit?
We'll reach out within one business day to set up time with Paul.
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